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https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1568034082518-Z8AB90OC0JQM8ZN0XY0Y/H%26M+VT+wonen%26design+2018-17.jpg Our Work https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1568034886721-9SF6D34T3VUQ92HVRSAH/IMG_0859+%281%29.jpg Our Work https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1568034523454-41ME7B578VZ1FZFPDYAZ/IMG_0863+%281%29.jpg Our Work https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1568034454312-VCBSBIP37JX9IKLWZFOI/IMG_0862+%281%29.jpg Our Work https://www.studiopg.nl/en/about daily 0.75 2019-09-10 https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1519206315959-QH3C3010ZVQC20HLG3A1/Kantoor.jpg About https://www.studiopg.nl/en/contact daily 0.75 2019-09-10 https://www.studiopg.nl/en/terms-of-use daily 0.75 2019-09-10 https://www.studiopg.nl/nl/beursdeelname daily 0.75 2020-05-14 https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1589355608955-DDQGNK7V7TS11OT57QFV/Tip+13.jpg Beursdeelname - Maak een begroting Een goede begroting voorkomt budgetoverschrijdingen en verrassingen achteraf. Daarnaast schetst het een realistisch beeld van de wensen en verwachtingen. Het budget bestaat in ieder geval uit de volgende onderdelen: de m2 huur van de beurs, het standontwerp, de standbouw, het transport, de afbouw, de facilitaire kosten, de catering tijdens de beurs, de marketingkosten, mogelijke personeelskosten, inclusief het verblijf en een post onvoorzien. https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1589357008703-ITMMVFV7TWLYWEFBW69S/Tip+17.jpg Beursdeelname - Dagelijkse evaluatie Een beurs duurt meestal meerdere dagen. Om het meeste uit de beurs te halen is het verstandig om dagelijks te evalueren. Wat ging er goed, wat kan beter. Als je dit namelijk pas na de beurs doet, dan mis je de kans om zaken tijdens de beurs al te verbeteren en het zo eerder tot een succes te brengen. https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1588859260613-M4BOJ2SW1LXMXD4BDML0/Tip+1.jpg Beursdeelname - Bepaal je doelstelling Hier begint het allemaal mee. Met het bepalen van een doelstelling leg je de basis voor een meetbaar resultaat. Des te specifieker de doelstelling, des te beter je achteraf de conclusie kan trekken over het succes van deelname. Ook houd je het zo objectief en vermijd je interne subjectieve discussies. https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1588859978524-HB5EVUPI92JBLZWDBWNA/Tip+12.jpg Beursdeelname - Bepaal je doelgroep Wie wil je op je stand verwelkomen? Bestaande klanten op uitnodiging of wil je juist een nieuwe groep potentiële klanten aanboren? Het bepalen van de doelgroep hangt ook samen met het bepalen van de doelstelling, maar er zit wel degelijk een verschil tussen. Daarom is het belangrijk om deze allebei apart van elkaar te definiëren. Ook voor het standontwerp zijn de doelstelling en de doelgroep belangrijke uitgangspunten voor het design. https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1589357115577-4Z09P0S4DYMYICGDT8UU/Tip+18.jpg Beursdeelname - Deel de eindevaluatie Naast een dagelijkse evaluatie is een eindevaluatie natuurlijk erg belangrijk. Grijp nog eens terug naar de geformuleerde doelstellingen, zijn deze allemaal behaald? Welke verbeterpunten zijn er? Het is ook verstandig om de uitkomst van de eindevaluatie intern met alle stakeholders te delen. Zo voorkom je verschillende interpretaties over de beursdeelname. https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1589355995977-TYIRAD61TNJBR5SDV6VC/Tip+14.jpg Beursdeelname - Creëer een marketingplan Als je de doelstelling, doelgroep en budget hebt bepaald, dan kan je ook een marketingplan gaan opzetten. Hoe zorg je ervoor dat die potentiële klanten ook jouw stand gaan bezoeken en niet alleen die van de concurrent? En hoe ga je de band met je huidige klanten versterken? Dit zijn onderdelen die terugkomen in het marketingplan voor een beursdeelname. https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1588858643882-UNLISOF9QR32FWK7FX8N/joe-green-83vaFwDQqOg-unsplash.jpg Beursdeelname https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1589356528372-PILN8PZY6DFQ9CB84SN6/Tip+16.jpg Beursdeelname - Brief de standbemanning Tijdens een beurs weten de bezoekers niet bij wie ze moeten zijn voor een vraag. Ze zullen daarom de eerste de beste persoon van de standbemanning aanspreken. Het is daarom handig om iedere ochtend te beginnen met een korte kick-off voor de gehele standbemanning. Loop door alle onderdelen van de stand en neem de klantafspraken van die dag door. Ook kunnen er afspraken gemaakt worden over verschillende onderlinge taken. https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1589356301855-DRIULVTG3W8UHO0OC6G4/Tip+15.jpg Beursdeelname - Maak een draaiboek Tijdens een beurs komen er veel dingen op je af. Het is daarom aan te raden om vooraf een draaiboek te maken. Wat moet er op de stand gedaan worden voordat je open gaat? Staat de stand er netjes bij? Is alles schoon? Staan alle producten aan? Is er voldoende koffie en thee? Maak een overzicht van alle afspraken. Zo weet iedereen wanneer welke (potentiële) klant wordt verwacht en kan diegene netjes worden opgevangen. Ook standbezetting per dag is een essentieel onderdeel van het draaiboek. https://www.studiopg.nl/en/exhibition-participation daily 0.75 2020-05-13 https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1589357008703-ITMMVFV7TWLYWEFBW69S/Tip+17.jpg Exhibition Participation - Daily evaluation A trade fair usually lasts several days. To get the most out of it, it is wise to evaluate daily. What went well, what can be improved. If you only do this after the fair, you will miss the opportunity to improve things during the fair and make it a bigger success. https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1589355995977-TYIRAD61TNJBR5SDV6VC/Tip+14.jpg Exhibition Participation - Marketing plan When you have determined the objective, the target group and budget. Then you can also set up a marketing plan for the activation. How do you ensure that those potential customers also visit your stand and not only the one of the competitor? And how will you strengthen the bond with your current customers? These are elements of the marketing plan for an exhibition participation. https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1589357115577-4Z09P0S4DYMYICGDT8UU/Tip+18.jpg Exhibition Participation - Share the final evaluation In addition to a daily evaluation, a final evaluation is of course very important. Go back to the formulated objectives, have they all been achieved? Which points for improvement are there? It is also wise to share the outcome of the final evaluation internally with all stakeholders. This way you avoid different interpretations of the exhibition participation. https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1589355608955-DDQGNK7V7TS11OT57QFV/Tip+13.jpg Exhibition Participation - Make a budget A good budget prevents overruns and surprises. It also creates a realistic view of the wishes and expectations. The budget consists of a number of elements, the 'm2 rent of the fair,' the 'stand design, stand construction, transport, finishing', the 'facility costs', the' catering during the fair ', the 'marketing costs', possible 'personnel costs, including accommodation and food' and 'unforeseen'. https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1589356528372-PILN8PZY6DFQ9CB84SN6/Tip+16.jpg Exhibition Participation - Brief the stand crew During a trade fair, visitors do not know who to turn to for a question. They will therefore address the first best person of the stand crew. It is therefore useful to start each morning with a short kick-off for the entire stand crew. Walkthrough all parts of the stand and review the customer appointments for that day. Agreements can also be made about various tasks. https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1588858643882-UNLISOF9QR32FWK7FX8N/joe-green-83vaFwDQqOg-unsplash.jpg Exhibition Participation https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1588859260613-M4BOJ2SW1LXMXD4BDML0/Tip+1.jpg Exhibition Participation - Determine your objective This is where it all starts. Because by determining an objective, you lay the foundation for a measurable result. The more specific the objective, the better you can evaluate the success of participation. Also, you avoid internal subjective discussions. https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1589356301855-DRIULVTG3W8UHO0OC6G4/Tip+15.jpg Exhibition Participation - Create a script During a trade fair, many things will come your way, so it is advisable to prepare a script in advance. What needs to be done on the stand before opening? For example, cleaning all tables and products, are all products turned on? Is there enough coffee and tea? Also, make an overview of all appointments. This way, everyone knows when which (potential) customer is expected so they will be properly welcomed. Stand occupancy per day is also an essential part of the script. https://images.squarespace-cdn.com/content/v1/5a886d8e8fd4d2a41fac231c/1588859978524-HB5EVUPI92JBLZWDBWNA/Tip+12.jpg Exhibition Participation - Determine your target group Who would you like to welcome at your stand? Existing customers by invitation or do you want to tap into a new group of potential customers? Determining the target group is also related to determining the objective. But there is a difference between them. That is why it is important to define both of these separately. The objective and the target group are also important principles for the design of the stand.